8 challenges to date — next call coming soon

Inspiring
Innovation
in Wales

Connecting Welsh universities and SMEs with Airbus Defence and Space to co-fund early-stage R&T that solves real technology challenges and grows the Welsh economy.

A joint partnership between

Welsh Government Airbus Defence and Space Cardiff University

About Endeavr

Where industry challenge meets Welsh innovation

Airbus Endeavr Wales is a place-based innovation programme that uses Airbus Defence and Space's real technology challenges to drive R&T collaboration and economic growth specifically in Wales.

By running competitive "challenge" calls and co-funding projects with Welsh universities and SMEs, Endeavr accelerates early-stage research through to proof-of-concept — delivering solutions for Airbus while creating skilled jobs and attracting additional investment into Welsh R&T.

See how it works
15+
Years Running
Over a decade of Welsh innovation delivered
50:50
Matched Funding
Co-funded by Airbus and Welsh Government
£300k
Available per Challenge
Funding ranges from small pilots to full prototypes
100%
Wales-Based
Open to Welsh universities, SMEs and startups

The Process

From challenge call to funded project

A structured, transparent process designed to get the right ideas funded quickly.

See challenge outcomes
1

Priority Areas Agreed

Airbus and Welsh Government identify key technology focus areas aligned to Airbus' innovation roadmap and Welsh economic objectives.

2

Challenge Call Launched

A public challenge call is launched — usually annually — outlining problem statements, funding envelopes, and eligibility criteria for Welsh organisations.

3

Pitch Day

Shortlisted teams are invited to pitch directly to an Airbus panel. This ensures ideas are evaluated against real commercial need, not just academic merit.

4

Projects Begin

Selected projects are contracted and typically kick off within a few months, running from early-stage research through to prototype or MVP.

Technology Focus Areas

Challenges that shape the future

Projects span Airbus Defence and Space's most pressing technology needs — from aerospace materials to next-generation communications.

AI & Machine Learning

Intelligent systems for aerospace operations, data analytics, AI-generated content detection, and autonomous decision-making.

Cyber Security

Protecting critical defence and space infrastructure, secure communications, and resilient software systems for high-assurance environments.

Advanced Engineering

Novel materials, manufacturing processes, structural monitoring, and the engineering breakthroughs that define next-generation aerospace platforms.

Communications

Satellite, RF, and ground-segment communications technologies supporting secure and resilient connectivity for defence and space applications.

Sustainability & Environment

Reducing aerospace's environmental footprint — including PFAS detection and replacement in aircraft materials, clean propulsion, and lifecycle analysis.

Microelectronics & Data

Miniaturised sensing and processing, space-grade electronics, edge computing, and data management for demanding operational environments.

"Endeavr has helped embed Airbus into the Welsh innovation ecosystem, tapping into the expertise of our universities and SMEs to develop cutting-edge solutions."
Rebecca Evans MS
Cabinet Secretary for Economy, Energy and Planning, Welsh Government

Eligibility

Open to Welsh innovation

Projects must have a clear Welsh connection and address a defined Airbus technology challenge.

Academia

Universities & Research Groups

All Welsh universities and affiliated research centres are eligible to lead or partner on Endeavr projects, bringing academic expertise to solve real Airbus challenges.

  • Welsh HEIs and their spin-outs
  • Industry-facing R&T centres
  • Collaborative multi-institution bids
Industry

SMEs & Startups

Welsh or Wales-based businesses — from early-stage startups to established SMEs — can lead projects or collaborate with academic partners to tackle Airbus challenges.

  • Wales-based businesses of any size
  • Tech startups and deep-tech ventures
  • Businesses with a clear route to impact
Collaboration

Industry Consortia

Partnerships combining academic expertise with commercial ambition are particularly encouraged — combining Welsh research strengths with business-driven delivery.

  • University + SME partnerships
  • Multi-institution research groups
  • Cross-sector Welsh R&T teams

Case Studies

Welsh R&T in action

See how Endeavr-funded projects are tackling real Airbus challenges and delivering impact for Welsh organisations.

Photonics & Communications

AV Optics for Aerospace

Endeavr funding helped AVoptics develop ruggedised fibre-optic and free-space-optical communication technology for aerospace and defence platforms.

Imaging & Earth Observation

Hyperspectral Imaging

Wrexham University's Glyndŵr Innovations is developing flight-ready hyperspectral imaging technology with Airbus for environmental and Earth observation applications.

Energy Systems

Perovskite Solar Cells for Aerospace

Swansea University tested perovskite solar cells under stratospheric conditions to power Airbus' High-Altitude Pseudo-Satellites.

"As a founding member of the Airbus Endeavr Wales programme, we are proud to have supported this initiative for the past 15 years — it is a powerful model for place-based innovation that truly benefits Wales."
Roger Whitaker
Pro Vice-Chancellor for Research, Innovation and Enterprise, Cardiff University

Latest News

From the programme

All news & events
Sustainability

Airbus Endeavr Wales funds groundbreaking project to detect aircraft pollutants

Airbus Endeavr Wales is proud to announce its support for an innovative project led by the University of South Wales (USW) and Bangor University, aimed at detecting harmful pollutants in the aircraft industry.

Programme

Joint venture growing Welsh economy through innovation going from strength to strength

A unique partnership helping grow the Welsh economy by turning innovative ideas into reality using world class research continues to go from strength to strength.

Ready to tackle a challenge?

Whether you're a Welsh university, SME, or startup with an idea that could solve an Airbus technology challenge — we want to hear from you.