How it works

The Process

How Airbus technology challenges become funded Welsh research and innovation projects, from priority-setting through to project kick-off.

The Process

From challenge call to funded project

A structured, transparent process designed to get the right ideas funded quickly.

See challenge outcomes
1

Priority Areas Agreed

Airbus and Welsh Government identify key technology focus areas aligned to Airbus' innovation roadmap and Welsh economic objectives.

2

Challenge Call Launched

A public challenge call is launched — usually annually — outlining problem statements, funding envelopes, and eligibility criteria for Welsh organisations.

3

Pitch Day

Shortlisted teams are invited to pitch directly to an Airbus panel. This ensures ideas are evaluated against real commercial need, not just academic merit.

4

Projects Begin

Selected projects are contracted and typically kick off within a few months, running from early-stage research through to prototype or MVP.

The Challenge Cycle

What to expect once a challenge launches

Annual call cycle

Two challenges run per year. Calls typically launch in autumn, with shortlisting completed by December and contracts finalised by 31 March.

Project duration

Funded projects typically run from 12 months to over three years, scaling to the complexity and technology readiness of the work involved.

Ongoing engagement

Projects are monitored monthly with Airbus technical managers directly involved. Partnerships often continue well beyond the initial investment phase.

Technology Focus Areas

Challenges that shape the future

Projects span Airbus Defence and Space's most pressing technology needs — from aerospace materials to next-generation communications.

AI & Machine Learning

Intelligent systems for aerospace operations, data analytics, AI-generated content detection, and autonomous decision-making.

Cyber Security

Protecting critical defence and space infrastructure, secure communications, and resilient software systems for high-assurance environments.

Advanced Engineering

Novel materials, manufacturing processes, structural monitoring, and the engineering breakthroughs that define next-generation aerospace platforms.

Communications

Satellite, RF, and ground-segment communications technologies supporting secure and resilient connectivity for defence and space applications.

Sustainability & Environment

Reducing aerospace's environmental footprint — including PFAS detection and replacement in aircraft materials, clean propulsion, and lifecycle analysis.

Microelectronics & Data

Miniaturised sensing and processing, space-grade electronics, edge computing, and data management for demanding operational environments.

Eligibility

Open to Welsh innovation

Projects must have a clear Welsh connection and address a defined Airbus technology challenge.

Academia

Universities & Research Groups

All Welsh universities and affiliated research centres are eligible to lead or partner on Endeavr projects, bringing academic expertise to solve real Airbus challenges.

  • Welsh HEIs and their spin-outs
  • Industry-facing R&T centres
  • Collaborative multi-institution bids
Industry

SMEs & Startups

Welsh or Wales-based businesses — from early-stage startups to established SMEs — can lead projects or collaborate with academic partners to tackle Airbus challenges.

  • Wales-based businesses of any size
  • Tech startups and deep-tech ventures
  • Businesses with a clear route to impact
Collaboration

Industry Consortia

Partnerships combining academic expertise with commercial ambition are particularly encouraged — combining Welsh research strengths with business-driven delivery.

  • University + SME partnerships
  • Multi-institution research groups
  • Cross-sector Welsh R&T teams

Track Record

Challenge outcomes

From landscape mapping to funded projects — how each challenge has progressed through the pipeline.

2026

Data coming soon

This data will be available once this 2026's challenges are complete.

2025

Low Observability: Simulated RF Detection on Large Geometries

To provide novel and efficient simulation methods for computing the reflection/scattering of electromagnetic waves from aircraft geometries.

721
Organisations identified & engaged
7
Applications submitted
5
Shortlisted for pitch
2
Progressing to collaboration agreement

Multi-domain Operations Communication

To find a solution to interpreting, analysing and outputting complex operational sensor data to create and refresh in real time the common operational picture that can be communicated in a constrained bandwidth environment (low to medium) and with constrained computing power.

837
Organisations identified & engaged
10
Applications submitted
6
Shortlisted for pitch
2
Progressing to collaboration agreement
2024

Thermal Management of Processors in Space

To identify new advanced thermal management technologies for high-performance processors in space.

517
Organisations identified & engaged
10
Applications submitted
4
Shortlisted for pitch
2
Projects funded

Critical Systems, Critical Functions: Recovery from Cyber Attacks

To provide novel methods of system design to identify cyber-attacks in critical functions of aerospace platforms.

659
Organisations identified & engaged
9
Applications submitted
5
Shortlisted for pitch
1
Projects funded
2023

Detection of AI-generated Information

As AI-generated misinformation proliferates across digital platforms, this challenge sought technology capable of detecting synthetic or manipulated content in real time. Cardiff University spin-out Nisien was among the projects to emerge from this call, developing an AI detection platform that has since created 14 jobs.

1,579
Organisations identified & engaged
13
Applications submitted
5
Shortlisted for pitch
2
Projects funded

Identification & Replacement of PFAS

Per- and polyfluoroalkyl substances (PFAS) are widely used in aircraft manufacturing but pose serious environmental and health risks. This challenge called for advanced detection and drop-in replacement solutions, leading to a funded collaboration between the University of South Wales and Bangor University using AI-enhanced spectroscopy.

855
Organisations identified & engaged
6
Applications submitted
4
Shortlisted for pitch
1
across 2 institutes
Projects funded
2022

Generative AI

How can Welsh organisations harness generative AI to address real challenges in Airbus Defence and Space's technology portfolio? This challenge invited universities, SMEs, and startups to propose novel applications of large language models, image generation, and related generative techniques.

793
Organisations identified & engaged
15
Applications submitted
4
Shortlisted for pitch
2
Projects funded

Software-based Cryptography

With growing demand for lightweight, flexible security in aerospace systems, this challenge asked Welsh innovators to develop software-based cryptographic solutions suitable for deployment in resource-constrained and safety-critical environments.

402
Organisations identified & engaged
7
Applications submitted
3
Shortlisted for pitch
1
Projects funded

Ready to get involved?

Whether you're a Welsh university, SME, or startup with an idea that could solve an Airbus technology challenge — we want to hear from you.